"Winn-Dixie Stores, Inc. (NASDAQ: WINN) is an American supermarket chain based in Jacksonville, Florida. Winn-Dixie has ranked number 20 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year estimated sales of $7.5 billion by Supermarket News and was ranked the 43rd largest retailer in the United States based on 2006 revenues by Stores Magazine[2]. Winn-Dixie currently operates 521 stores in Florida, Alabama, Louisiana, Georgia, and Mississippi. The company has existed under its present name since 1955 and can date its roots back to 1925. Prior to filing for Chapter 11 bankruptcy, Winn-Dixie was listed in the S&P 500 and had been traded on the New York Stock Exchange under the ticker symbol "WIN" since February 18, 1952. The company is currently traded under the symbol "WINN" on the NASDAQ. The bankruptcy also left the chain with fewer stores than it had in the late 1960s. They are known for their private label Chek brand soft drinks, which are produced in over 20 different flavors plus diet and caffeine-free varieties — one of the widest assortments. The company also sells snacks under the private-label brand Crackin' Good Snacks. They have also been known as "The Beef People". Winn-Dixie now uses the slogan "getting better all the time" in its advertising and print media. Winn Dixie has also appeared in the children's book Because of Winn-Dixie."