"Situated on ten acres, adjacent to the beautiful St. Johns River and in the heart of downtown, Alltel Stadium is a desired destination for the citizens of the First Coast of Florida.
"As the 'Gator Bowl', Alltel Stadium hosted record crowds for internationally acclaimed performances of the Rolling Stones and Michael Jackson, while quietly establishing itself as a candidate location for other national and international events. Then in 1994, a new era for the stadium began with the naming of an NFL franchise to the City of Jacksonville and the start of a $135 million dollar renovation project. Now the home of the NFL's Jacksonville Jaguars, this "cadillac of stadiums" also continues to host the annual NCAA University of Florida vs. University of Georgia, and Gator Bowl football games. The stadium's new highly visible status with a professional franchise attracts other activities which generate enormous public image.t. Functioning as the area's largest and most completely equipped outdoor meeting venue, the facility enables Jacksonville to compete for national and regional gatherings of large groups... The recent renovations have made possible the stadium's increased ability to host a wide variety of events."